About

I’ve spent the past two decades inside global fashion and lifestyle brands, working in senior creative and design leadership roles across product, brand, and market-facing strategy.

Over time, I found that while execution is essential, the greatest leverage often lies in judgment. The ability to recognize patterns early, clarify direction, and help teams make fewer, better decisions as complexity increases.

Today, I work independently as an advisor to founders and leadership teams navigating moments of transition. When ambition outpaces structure. When creative and commercial priorities collide. When emerging technology requires grounding in lived industry reality.

My work sits at the intersection of brand, product, and culture. I bring a deep understanding of how decisions are actually made inside organizations, and how misalignment can quietly compound when left unexamined.

I’m drawn to environments where clarity creates momentum, and where taste, restraint, and long-term thinking are valued amid complexity.

I help leaders make fewer, better decisions as ambition, complexity, and responsibility grow.